DONNI.

Darling

Meet the Creative Brand Manager at DONNI. — though often faceless on the gram, to many, Katherine is the face of Donni. 

I started following Katherine back in 2013, when we were both a part of the consensual cult community that was Free People. BLDG25 was bible. Fast forward 10 years, now Katherine’s a leading role at one of LA’s most aspirational brands. 

She got the job by sliding into Alyssa Wasko’s DMs. Here’s a bit from her—

What led you from Virginia to LA / DONNI.? 

Fashion and better weather! I always knew I wanted to live in LA as soon as I could. I moved five days after graduating college and never looked back. It’s the best decision I've ever made.

DONNI. was always a dream of mine, I had been following the brand since the early days and admired it for quite some time. In December of 2021 I slid into Alyssa’s DMs and asked her to get coffee with me (totally thinking she would never reply) she replied the same day and the rest is history. We just get each other and it’s such an honor working with her and learning from her. I truly am working my dream job. 

What have your roles been in the past?

I went from Visual Merchandising at Free People to a Marketing and Social Media Manager position at an atheisure start up. From there I came to DONNI. as a Content and Social Media Coordinator — then E-Commerce and Marketing, and now I’m the Creative Brand Manager. 

I manage all of the creatives for the brand: styling, shooting, marketing, ecomm & social media. I do a little bit of everything and I wouldn’t have it any other way.

  • DONNI.

    silky simple pant

    white tee

    vintage blazer

    & ballet flats

  • Glossier Balm Dot Com

    Merit Lip Oil

    Summer Fridays Lip Balm

    Aesop Hand Cream

    Vintage Sunglasses

  • Iced oat milk latte

    Big green juice from erewhon

    Jumbo Time Wines x DONNI. Dog house !!!

    Spicy Mezcal Marg

  • Casual: Crudo e Nudo or Dudley Market

    Special Occasion: Taverna Tony

    Wans to Try: Horses (just like everyone else)!

Outside of work, what has been inspiring you lately?

Getting outside and moving my body! I work long hours during the week and it’s very tough to get movement in. I try to make it a priority to do a long hike and hot yoga class every weekend to stay grounded. 

List 3 Brands That Inspire You: 

Vintage Ralph Lauren, The Row, Loewe 

Go-to office lunch: 

Always some sort of buddha bowl, or sushi from this incredible Japanese market across from my office.

For more: 

Follow Katherine on instagram here. Check out Donni. online or follow them on instagram here.